LIVEN UP YOUR COLD-MEAT AND BACON COUNTERS THIS CHRISTMAS, WITH LUCAS EASICURES

“Pre-blended and ready to use, our Traditional, Sweet and Smoked Easicures are for butchers looking to bring quality dry cure rashers, hams and gammons to their counters this Christmas,” says Noel Dawson, retail development manager of Lucas.

“In the build up to this year’s festive season, consumers will be looking for extra quality, taste and variety from their Christmas fare. Easy to use and needing no additional ingredients, Lucas Easicures will help butchers make the most of this valuable opportunity by offering their own premium-value hams and gammons,” explains Noel.

The Easicure range delivers excellent colour holding across the cut surface, as well as a range of authentic flavours. “For a superior taste of times gone by there’s Easicure Traditional,” says Noel, “Easicure Smoke offers a genuine wood-smoke flavour, while Easicure Sweet conveys a unique, distinctive taste.



“Of course, butchers needn’t be afraid to experiment with their Easicures. With the addition of just one or two ingredients - from, say, honey and molasses to mixed herbs and cloves - they’ll always be able to extend their range with a variety of new tastes and flavours. Plus they can combine their cures with other Lucas products to create more than just great cured pork.

“For example, butchers can use Easicure Smoke in conjunction with Lucas Continental rub to break into the high value deli market with own-made classic pastrami beef - an ideal cold-meat accompaniment for any Boxing Day table. And with Lucas, all of the help, ideas and advice they need are just a phone call away.”

Lucas Easicures are available in 10kg tubs. For more information, contact your local distributor or call the Lucas Customer Helpline on 0800 138 5837.