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News, Blogs & Events
Take a look at some of the latest developments happening at Lucas. In this, our News & Events section you will find a collection of recent news articles and a list of up and coming events.

Product Evaluations & Roadshows / Exhibitions & Events


Christmas Butchers Ideas

Welcome to our Lucas Christmas Log Blog

It’s Beginning to Look a lot Like Christmas...

...In every high street, supermarket and shopping centre, but is your counter beginning to look a lot like Christmas too? You, know, it really is vital that it does and it’s not too late to start now!

Even the most apparently mundane products can be given a festive feel with just a little bit of planning and creativity. Quiches full of winter vegetables; Pork Pies and Game Pies with juicy cranberries and dried oranges on top; sausages with seasonal herbs. The humble chipolata is no longer hum drum when it’s made with Red Onion & Sage Sausage Mix, turkey and chicken sausages can be delicious too.

Here are some great festive ideas...

Christmas Dinner Accompaniments
What better way to make a Christmas dinner really special, than with the addition of some delicious accompaniments? Sausage meat, forced meat stuffing, cocktail and chipolata sausages, or pigs in a blanket (sausages wrapped in bacon), are all tempting. Lucas Premium Stuffings are ideal for the job with Pinjar Gold Premium Sage & Onion Stuffing and Pinjar Gold Premium Cranberry & Apple (try using some port instead of water) being particularly popular. Another great Christmas favourite is Lucas Butchers Classic Cranberry & Rosemary Sausage Mix, with its lovely combination of juicy cranberry pieces complemented by a delicate hint of rosemary, this mix works well with pork, chicken, or even turkey meat.

Hams & Gammons
Cured products never fail to be popular at this time of year and home-cured meats are more popular than ever. The notion of “artisan” and “home-made” food continues to attract consumers and whilst those words are often accompanied by a higher price tag, there’s no doubt that customers are prepared to spend that bit extra for something special for impending family celebrations.

Lucas Easicure in Traditional, Smoke or Sweet flavours is perfect for dry curing hams and gammons. By using these cures with fresh additions, butchers can create something unusual and even more delicious in a Christmas range, such as black treacle with Guinness, or wholegrain mustard and marmalade.

Flavour is vitally important, of course and as consumers look for high quality traditional bacon (you can make this with Easicure Traditional Dry Cure), they are also keen to try new flavours. The desire for Smoke and Sweet products continues to be extremely popular and Easicure Sweet Dry Cure and Easicure Smoke Dry Cure are delicious at any time and shouldn’t be ignored at Christmas.

Party Ideas
Quiches: Smooth and creamy Lucas Quiche mix makes the most delicious base for any variety of quiches: A must-have addition for the festive buffet table. Whether single size, family size or individual portions, they’re always popular for parties and snacks. Try traditional Quiche Lorraine, or something different like Branston Pickle, Onion and Cheddar Cheese, or a more exotic Smoked Bacon and Shitake Mushrooms.

Other great ideas are delicious Mini Turkey & Cranberry pies using Lucas Chicken Sauce Mix, mini Kebabs on a skewer – using the Lucas Ultraglaze range, mini meatballs made using Lucas Meatball Binder, from turkey and chicken, with cranberry & rosemary, or sage & onion. Accompany these with Scotch eggs, mini pasties, or how about party vol au vents using Lucas Chicken Sauce Mix (also to be found in the Lucas Kitchen range).

Pork Pies
Pork pies are always a Christmas favourite. Lucas offers the full package to make pork pies with a choice of seasonings to make cured and uncured pies; unflavoured and flavoured pie jel and a superb glaze to give a great finish to your pastry.

By including some fresh additions with the pork pie meat and layering up butchers can create their own “signature” pies. The following combinations work really well: Turkey and Cranberry, Roasted Red Peppers & Mozzarella Cheese, Portabella Mushrooms & Smoked Cheese, Wholegrain Mustard, Caramelised Red Onion with Red Wine, Pear & Stilton, Mature Cheddar & Onion, Date & Apricot (soaked in Port), Apples & Sultanas (soaked in Madeira) – the possibilities are tremendous!

The Lucas website: is full of recipe ideas, video “How to” guides and product information designed to help retail butchers make the best of Lucas’ products. Free samples of many Lucas lines are also available. Alternatively, butchers can call the free Lucas Helpline on 0800 138 5837.

Butchers Classic Sausages

It’s time to Celebrate the Sausage! With Lucas Butchers Classic

It’s thought that the first time the word “sausage” was used in the English language was in the mid-15th Century. Whether that’s the case, or not, we’re pretty sure that sausages have come a long way since then. Though their original physical form of “encased minced meat” hasn’t really changed at all, certainly other aspects of this international staple food must have moved on. We believe that the real difference with British sausages (and Lucas has contributed a great deal to this) is in the introduction of new flavours reflecting developments in taste, dietary preferences and the desire consumers have to try something different.

From good old Butchers Classic Pork Sausages to the most recent Vegetarian, the choice of sausages available now is fantastic. That means you, as a retail butcher, have the chance to really wow your customers this Autumn by offering them a choice of flavours, textures and colours. National Sausage Week (28th October to 3rd November), Halloween (31st October) and Bonfire Night (5th November) all present the opportunity to sell lots of sausages. So, go for it!

Perhaps consider themes for these three events? Looking at the Lucas Butchers Classic range of complete sausage mixes, you could try a “Traditional” theme featuring Lincolnshire, Pork, Beef, Lamb & Mint, Tomato and the best-selling Cracked Black Pepper Mixes (and any others you can think of). For Halloween, we’re thinking Smokey (ghosts? Wraiths? Ethereal beings?) and certainly Lucas Smokehouse Smokey Maple & Chilli, Smokey Chipotle & Sea Salt and Smokey Paprika will fit the bill. They’re pretty fiery too, so tasty thrills and surprises are included! For Bonfire Night, flavours with lots of sparkle, fizz and pop must be included. Looking at the Butchers Classic range again, there are plenty of choices that will work here: Thai Style, Tikka Style and Piri Piri all pack a flavour punch. Alongside Chilli & Coriander, Mustard and Moroccan, you’ll be able to put together quite a display.

We’ve just scratched the surface of what’s available in the complete range of Lucas Sausage Seasonings and Mixes, but hopefully, that’s a bit of inspiration to help you make the most of the up-coming series of events. There’s loads more on our website and it’s definitely worth a look.

It only remains for us to ask: Who needs fireworks at a celebration when such fantastic, fizzing, flavours are available in that most humble of offerings – the “simple” sausage?

Side Dishes

Fancy Something on the Side? Lucas Kitchen Can Help!

Now we know what you’re thinking, but no, we’re not talking about running off into the sunset: We’re talking about offering your customers something delicious to go with their choice of meat from your counter. Not so exciting you might think, but you could be surprised!

Side dishes represent a brilliant profit-making opportunity and they will help you achieve the goal of being a one-stop option for your customers. Whether they’re buying sausages, chops, chicken, or a joint, you can be offering side-dishes that will make the perfect accompaniment and most importantly, you’ll be making your customers’ lives easier. Selling sausages? You’ve got a delicious mash as well. Pork chop, or chicken escalope? You’ve got some superb cauliflower cheese. Bacon joint? You’ve got the perfect potato gratin.

The variations on this theme are endless. Lucas Potato Topping Mix really does taste like real mash and can be served as it comes, or pepped up with a whole variety of fresh additions. You can make Colcannon, mash with bacon, bubble & squeak, cheesy mash, mash with veg and herbs and certainly lots of other varieties we haven’t thought of yet! Our Bechamel Sauce Mix is another winner when it comes to creating side-dishes. Leeks in white sauce go really well with pork cuts, or add some cheese for a whole host of other vegetable-based dishes.

For something that’s really simple to prepare, try halloumi, courgette & tomato kebabs, topped off with a Lucas Butter – either our Garlic Butter, or our new Steak Butter works equally well. Then, of course, there’s the old favourite of Corn on the Cob. Again, just pop on a knob of delicious butter and there you have it – a tasty side to go with pretty much anything…

The presentation of a selection of side dishes might encourage your customers to try something they haven’t bought from you before – especially if it means they have a complete meal that they can buy there and then. That will result in improved sales for you and a satisfied customer who will come back. Side dishes are easy to change on a regular basis too, so you can introduce seasonal varieties, or weekly specials. Once you have the right base – and you’ll get that from Lucas – you can go away and produce your own versions and ‘signature’ dishes, or follow some of our tried and tested ideas.

There are plenty of ideas and recipes for side dishes on the Lucas website, along with ‘how to’ videos that you can follow. Take a look and you’ll enjoy something on the side sooner than you might have thought!


Lucas Butters

Make it Better – With Lucas Butters...

It’s amazing what a little pat of butter can do. It’s even more amazing to see what a little pat of Lucas Kitchen Garlic or Steak Butter can do! It can elevate a piece of pork from the ordinary to the – hmm looks delicious: It can add colour and interest to a rather simple chicken breast: It can make beef tournados look so much more tempting.

And that’s just the beginning…

Mashed potato with a pat of butter suddenly looks mouth-watering: Buttery beans are the best: Mushrooms oozing melted butter are there to be enjoyed: Buttered sweetcorn with added flavour and colour is sensational.

If it seems that we’re totally convinced about our new Butters – we are. So are retail butchers across the UK who have tried our new Garlic and Steak Butters and given them a resoundingly positive reception.

First, we introduced our Garlic Butter: A perfectly portioned Butter floret, blended with fresh garlic, parsley and herbs, with a hint of lemon. This richly flavoured butter melts to enhance a wide variety of meats and side dishes: steaks, chicken kiev, lamb cuts, mashed potato and even garlic bread. Each frozen floret weighs 5g and comes in a 2kg pack.

Just this week, we’ve launched Lucas Kitchen Steak Butter - a mouth-watering blend of butter with red onion, onion puree, parsley and cracked black pepper. Naturally, it’s fantastic with steaks, but it’s also delicious with a huge variety of other cuts of meat, vegetables and side-dishes. Each frozen floret weighs 20g and comes in a 2kg pack.

As we all know, it’s vitally important to keep updating and enhancing our ranges and the introduction of these butters can do just that without the need for making any major changes or going through any difficult routines. Just find some space in the freezer and off you go…

At Lucas we don’t normally go in for showing off, but really, based upon their immediate uptake and butchers’ sales, we really do think that Lucas Kitchen Butters are worth a boast!

NEW! Lucas Steak Butter

We are very pleased to announce the launch of Lucas Steak Butter.

Lucas Steak Butter is blended with red onion, onion puree, parsley & cracked black pepper. It comes in 20g portions in a 2kg box.


For more info complete the Contact Us form, or call Lucas free on 0800 138 5837.

Lucas Steak Butter

Lucas Steak Butter


Lucas Cures

Get Proper Cover – With Lucas Coaters!

It’s really important to keep your counter display looking fresh and interesting. It’s also important to make sure all your customers’ favourite buys are always available. To achieve the best of both worlds, it’s great to introduce new ideas alongside tried and tested products.

If you’re tempted to do something radical, that’s laudable and might work in your shop. However, it’s not always necessary to be too ‘out there’ in order to achieve a different look and feel and to tempt customers to try something new. That’s where Lucas Coaters come in. You can pep up a whole host of meats and cuts by simply coating them in one of our delicious-tasting and fabulously good-looking Coaters.

A rather boring (though perennially popular) chicken breast will suddenly gain new life (not literally, of course!), when you cover it in eye-poppingly tasty Mexican Style Coater. Your display will suddenly look so much more interesting when you take a pork chop and coat it in spicy and vibrant Bombay Coater. Sweet Chilli Coater looks fantastic on a wide variety of meats. Or why not create an interesting range of Scotch Eggs, each with a different outside coating? From the simple to the more elaborate, you can certainly be sure that your display will benefit from the introduction of the vivid colours and crunchy textures that are a feature of Lucas Coaters.

Most importantly, using Lucas Coaters doesn’t involve a great deal of extra work. All the Coaters are ready blended and ready to use. Simply press the meat into the Coater until a good covering is achieved and you’re done. That’s it!

If you’ve used a Lucas Coater successfully, feel free to share your ideas with us… we’re always happy to learn and to pass on the good work of our retail butcher friends.


Lucas Cures

Need Something New on your Counter?
We have the Cure!

It’s astonishing that even now, many retail butchers don’t cure their own bacon. The perception seems to be that it’s difficult to do, time-consuming and not really worth the effort. How wrong that perception is!

Home-curing using a Lucas pre-blended cure mix really is very straight-forward and butchers who’ve never had a go before will find using a dry cure very easy and surprisingly quick. It’s a given that customers who shop at their local butcher’s shop will appreciate the benefits of buying bacon that the butcher has cured with care and attention.

As a butcher, there are three real benefits to curing your own bacon:

1. You control the quality
2. You control the quality
3. You control the quality

Get the message? We can’t stress enough the importance of creating your own high-quality cured meats and particularly, your own bacon.

Supermarkets and high street chains are full of bacon in nice shiny plastic packets, but how does the customer know the provenance of that bacon? By curing your own bacon, you will know exactly where the meat came from and can vouch for its high quality. By using Lucas Cures to cure your bacon, you will know exactly what ingredients the cure contains and in what quantities. And again, you’ll know you’ve used the best quality. That reassurance and knowledge is vital to today’s discerning consumer and may give you the edge over your competitors.

Not only that; curing your own bacon provides the opportunity for you to introduce different flavours, such as Black Treacle Bacon and home-cured gammons, or better still, as your confidence grows; to introduce more charcuterie meats such as pancetta, or pastrami.

Lucas Easicure Dry Cures are best sellers – chosen by retail butchers throughout the UK. They’re award-winners – selected by the most experienced judges in the most respected competitions. Most importantly, though, they’re loved by consumers and let’s face it, you won’t get a better recommendation than that.

If we still haven’t convinced you and you’re still unsure about the possibilities for curing your own bacon, we’ve produced a demonstration video to help you out. Have a go and let your customers do the deciding.

NEW! Lucas EasiCoat Coaters

We are very pleased to announce the launch of 2 exciting new Coaters under our Easicoat brand.



Product Recipes

For more info complete the Contact Us form, or call Lucas free on 0800 138 5837.

New Easicoat Coaters

NEW Lucas Easicoat Coaters



Customers Making Lifestyle Choices?
Be Accommodating!

Let’s face it, the trend for healthier eating isn’t really a trend anymore; it’s a daily lifestyle choice for a growing number of people. And that can be tricky for a butcher to work around – especially when customers are looking for so many different options and have so many different needs. However, all is not lost: In fact, far from it, as there may be more opportunities for you to offer those customers a choice than you might have thought.

Now we’re not saying that the average butcher can compete with the big high street supermarkets by offering dozens of different lifestyle options, but certainly you can offer a few and that could be key to you achieving more sales (and better still, not losing sales), as customers don’t need to go elsewhere to satisfy their requirements – they can come to you!

For instance: Chicken Sausages are one of the biggest growth areas for meat retailers at the moment. They’re appearing everywhere on menus throughout the land and in the supermarkets. Right now, few of you butchers sell chicken sausages and that has to change if you’re to keep up with the market. Thankfully, that change is now much easier with the introduction of Lucas’ new Gluten Free Chicken Sausage Mix – and yes – you read that right – it’s gluten free too, so you can satisfy two needs in one sausage! Even better, these sausages are really tasty and can, if you wish, be sold as a premium line. This is the sausage that just keeps on giving!

We’re not suggesting that you stop there, though. Why not introduce a range of chicken sausages, burgers and grillsticks, with a choice of flavours? The development team at Lucas has produced a brilliant Meat Selection Chart that shows very clearly which of our mixes will work with poultry (as well as other meats, but here our focus is on “healthy”). For example, the new Lucas Butchers Classic Tikka Sausage Mix is fantastic with chicken, as is the new Lucas Thai Sausage Mix. Smokehouse Smokey Paprika chicken sausages are delicious, as are Butchers Classic Sweet Chilli and Butchers Classic Piri Piri chicken sausages. You can use Lucas Meatball Binder with chicken and many of our burger mixes work really well with chicken too. Imagine a spicy Smokehouse Tennessee Burger, or a Smokehouse Louisiana Burger made with chicken – super-tasty and super-easy to make too. And if you don’t want to go so far as offering Gluten Free, there’s a standard Chicken Sausage mix in our range too.

So, I guess what we’re saying is: Don’t “chicken out” of this great opportunity for growth – put the “chicken out” on your counter instead!


NEW! Lucas Gluten Free Sausage Mix

We are very pleased to introduce the new Lucas Gluten Free version of our popular Chicken Sausage Mix. Stock is available now.


Product Recipe

For more info complete the Contact Us form, or call Lucas free on 0800 138 5837.

Lucas Gluten Free Chicken Sausage Mix

Summer Eating

Perk Up Your Picnic!
With Lucas

It’s finally that time of year when the picnic blankets come out for a wash, the canvas chairs get dusted off and outdoor tables are wiped over and re-painted – maybe even in a new colour. But does your picnic display on the counter get a refresh? Are you taking the “easy” option of offering the same choices as last year and the year before that and the year before that?

Perhaps now is the time to take stock, to add some pizazz to your picnic staples and to offer your customers something new and exciting? And if that’s the case, you really couldn’t have chosen a better time to do it! With Lucas Kitchen and a little imagination (and don’t worry, we’ve already given it some thought), you can turn some rather traditional (and dare we say, mundane?) picnic favourites into something rather different and even more delicious.

Scotch eggs are a definite choice for the counter, but what about making them with a flavoured Sausage Mix? Our new Butchers Classic Tikka Sausage Mix is the perfect choice and reflects the classic Indian dish of Egg Curry – delicious. Or how about going for a more herby and savoury option with our Butchers Classic Garlic & Herb Sausage Mix? Mini eggs made with Butchers Classic Cracked Black Pepper Sausage Mix (an all-time favourite) are little bite-sized bundles of flavour and just that little bit different. You can add even more interest by covering the Scotch eggs with Lucas Bombay Coater – fiery flavour and fiery colour all in one hit. And if you’re not sure about how to make Scotch Eggs in the first place, just follow our instruction video to see how easy it is to do.

British Charcuterie is great for your picnic display too. Meatloaf, haslet, and corned beef all go down really well – especially with the latest trend for “Vintage” everything. You can make your haslet and meatloaf really easily using Lucas Meatball Binder and corn beef made with Lucas Complete Cure is, as you’d expect, very tasty. A little more contemporary addition might be Pastrami, made with Lucas Easicure Smoke Dry Cure. Take a look at the “Charcuterie Products” section of the Lucas website for straightforward recipes.

Pies and pasties are a “given” for any picnic display, as is the perennial favourite – quiche. However, you may not have considered making your own selection and certainly, you can get really creative if you make your own quiches. Use Lucas Kitchen Quiche Mix for your base and then go wherever your imagination takes you. (Within reason and make sure you taste test the results first!). Richly flavoured cheeses work really well with ham, bacon, or veggies, as do olives and marinated tomatoes. Again, there are loads of ideas on the website.

Keep things interesting by adding new flavours or options every week. Piri Piri Chicken Parcels are delicious – stuffed chicken breasts with Butchers Classic Piri Piri Sausage Mix – and they’re not something you’ll find in every high street supermarket. Once cooked, they can be eaten hot or cold too.

Of course, these are just a few ideas, but hopefully, demonstrate that whilst there are many “standard” picnic foods, it doesn’t take a huge amount of effort to perk up your picnic counter and to have your customers seeing your shop as the place to go for something more interesting. Go create now!


Sausage Mixes

Summer Eating? Summer Not!! –
Or maybe it’s on its way with Lucas Kitchen!

Well the good old English Summer is staying true to form and is remaining determinedly wet and cool. Whilst we’re all hoping that will change very soon, in the meantime, every retail butcher needs to be finding ways to improve sales and to capitalise on every opportunity.

There’s no doubt that the barbecue season should be upon us and that sales of sausages and burgers should be burgeoning. However, while the good weather stays away, it’s a great idea to tempt customers with more than standard fare and to find ways to encourage them to buy traditional Summer eating favourites in any event.

That’s where the fantastic selection of Lucas Butchers Classic Sausage and Burger Mixes, along with the Lucas Kitchen range comes in. Customers may not be encouraged by a simple pork sausage, or a “standard” burger, but they may be very interested in a new, or more exotic flavour. How about promoting a “World of Flavours” on the counter? Lucas’ new “Tikka-style” and “Thai-style” sausage mixes are proving very popular following their recent launch and these sit very well alongside Garlic & Herb (a little French?), Mustard (exotic English?), Chilli & Coriander and Sweet Chilli (also from the Far East?). Burgers in Smokehouse Tennessee and Louisiana (Deep South, USA?) and Sundried Tomato & Olive (Mediterranean?) could complete the bill. Put the flags up and you’ll have an interesting and colourful display!

The theme can also be adapted to feature other Summer eating favourites like grillsticks, pasties, scotch eggs and particularly quiches. Quiche with Goats Cheese & Prosciutto has an Italian twist, Bacon & Gruyere could represent France, Mixed Peppers might be South American, or the Med – depending upon how international you want to go. Pasties made with Lucas Tikka Pasty Mix are positively exotic and grillsticks or scotch eggs made with your choice of flavoured Lucas sausage mix will definitely go down well.

All that said, once the sun comes out, all your barbecue favourites will surely start flying off the shelves, in which case you can save your World of Flavours for a rainy day later in the year!


Sausage Mixes

Reasons to be Cheerful – Part I
Summer Eating with Lucas Smokehouse

We’ve been talking about the “trend” for Smoke flavours for quite some time now, but in reality, the desire for smoked, chilli, sweet blends is much more than a trend – it’s becoming a staple of our day-to-day eating choices.

Combine this with the lucrative barbecue season and the move towards Summer eating at this time of year and you have a really powerful selling opportunity. Smoke flavours work really well with a whole host of meats, fish and even vegetables, so all you need is a little imagination to create a Summer range that’s interesting and varied. You’ll satisfy your customers who are looking for something Smokey and Summery all in one go.

That said, if you don’t have time to use your own imagination all you need to do is turn to Lucas for the ready-blended and ready-to-use mixes that feature in the Lucas Smokehouse” range of products. Happy days!

Lucas Smokehouse includes two delicious burger mixes: Tennessee and Louisiana, both of which draw their flavour inspiration from the Deep South of America. There are five sausage mixes including Smokey Maple & Chilli, Smokey Chipotle & Sea Salt and Smokey Paprika – all of which pack quite a punch in the flavour department. These are joined by the well-established Butchers Classic Smokey BBQ sausage mix and Lucas Hickory Smoke sausage mix. Then there’s the magnificent Smokehouse Salt & Pepper Rub (more of that later) and Easicure Smoke Dry Cure for bacon.

The Burgers and Sausages are very straightforward to use, as is the Dry Cure, but the product that really couldn’t be easier is the Smokehouse Salt & Pepper Rub. This ready-blended rub includes plenty of texture and visible red peppers that look amazing on the counter. Take a popular barbecue staple like a grillstick, roll it in the rub and it is transformed into a deliciously flavoursome, tempting piece of food that could be described as no longer a “grillstick”, but a “fantastick”! Same goes for a simple chicken breast, a pork chop, or even a lovely piece of steak. Not only do the meats look great, they can be sold at a premium price – music to every butcher’s ears.

The Smokehouse mixes can also be used to flavour other popular dishes: How about Smokey Meatballs, Salt & Pepper kebabs, or even a Smoked Chicken pasta salad? Smoked bacon in a simple quiche (made using Lucas Kitchen Quiche Mix, of course) will lift the flavour enormously and Smokey Scotch Eggs are very different, but delicious.

As you’ll have gathered, at Lucas we’re really pleased with this range and when it comes to Lucas Smokehouse, we don’t use the strapline “Sensationally Tasty” without good reason. All of the mixes in the extended range taste wonderful and are extremely popular with customers – leading to lots of cheerful Butchers! Reasons to be cheerful – and that’s just Part I!

Sausage Mixes

The Pulling Power of Sausages
Lucas Sausage Mixes

There can be no doubt that sausages sell. Every retail butcher knows it, but not every butcher is exploiting the opportunity presented by the wide variety of sausage mixes on the market today.

There’s certainly an argument to say that traditional varieties – Pork, Cumberland, Lincolnshire etc. will always be popular, but are you missing out by not offering something new, or different alongside those long-standing best-sellers? Have you tried special themed promotions such as “World of Flavours”, or “it’s Smokin’”? Have you tempted your customers with a “Weekly Special” or “Flavour of the Month”? These methods of promoting sausage sales work and customers like them, as they have the opportunity to try something different, whilst always being able to return to their old favourites when they want to.

Taking a closer look at the “World of Flavours” idea, Lucas has just launched two fantastic new sausage mixes in the Butchers Classic range: “Thai-style” and “Tikka-style”. Both of the new mixes feature authentic flavours with the Tikka-style mix including notes of cumin, ginger, garlic, chilli and turmeric finished with visible chopped parsley and bay, whilst the Thai-style includes garlic, lemongrass, chill and ginger finished with visible rubbed parsley. These flavours are highly sought after by customers and could form the cornerstone of an excellent promotion. Alongside these can be placed other Lucas Butchers Classic varieties, such as Moroccan, Piri Piri and Garlic & Herb, or from the Lucas wider range of Sausage Mixes, Mexican, Hot Spanish, Toulouse, Sun Dried Tomato & Basil. From the Lucas Smokehouse range, representing the Deep South of America, come Smokey Maple & Chilli, Smokey Chipotle & Sea Salt and Smokey Paprika.

Now we’re not suggesting that you should introduce all of these varieties at once, but the list demonstrates that there is plenty of opportunity to create a vibrant and interesting part of your sausage range that changes regularly, reflects current and popular taste preferences and keeps your customers guessing what will come next. They may not always like every sausage, but they will certainly like having the chance to try something new.

With the barbecue season around the corner, using a sausage promotion is also a great way to find out which sausages your customers prefer, so you can then stock them as a regular item when the promotion has finished.

The Lucas website: includes a comprehensive product list of all the sausage mixes and seasonings currently available from Lucas. Take a look for some further inspiration. Certainly you’ll see that the “humble” sausage is not so humble these days and that sausages have a great deal of pulling power when it comes to tempting customers into your shop.


NEW! Butchers Classic Tikka and Thai Style Sausage Mixes

We are pleased to announce the addition of 2 new exciting sausage mixes into our Butchers Classic range.


Product Recipes

For more info complete the Contact Us form, or call Lucas free on 0800 138 5837.

Tikka and Thai Sausage Mixes


NEW! Lucas Kitchen Garlic Butter Florets

We are very pleased to introduce the new Lucas Kitchen Garlic Butter Florets.
Each Floret weighs 5g and comes in a 2kg pack.
Code: 20051279

For more info complete the Contact Us form, or call Lucas free on 0800 138 5837.

Lucas Garlic Butter Florets

Lucas Garlic Butter Florets


Lucas Kitchen - Gourmet Burger Mixes

Go Gourmet with your Burger Mixes

There can be no doubt that the burgers have been around for a long time: In fact, the first burgers appeared in the 1930’s, but “Gourmet” burgers and the positioning of burgers as a premium product has happened only in the last 15 years or so. In the overall market, that means that the upgrading of burgers is a fairly new phenomenon.

With the event of specialist burger restaurants and the ever-increasing appearance of burgers on “gastro” menus across the country, the consumer has come to expect rather more from their burger than they may have done in the past.

The main competition faced by most retail butchers comes from the supermarkets and whilst they have come a long way in offering premium and gourmet burgers, it’s difficult for a supermarket to appear truly “artisan”, or to convince the consumer that products are truly “hand-made”. This represents a great opportunity for retail butchers, as the very nature of a local retail butcher suggests that the food on offer has been carefully prepared, is “hand-made” and it’s an easy step up then to making “gourmet” and “premium” offerings.

Retail butchers need to take every opportunity to upsell, increase profits and keep consumers coming back to them, rather than their competitors. That’s where Lucas comes in: With a range of seven complete burger mixes and new flavours being added regularly, we can help butchers make the most of the burgeoning market for specialist burgers. In the “Butchers Classic” range there are ready-blended mixes for classic varieties including Beef & Onion and Pork & Apple, as well as more exotic Caramelised Onion & Cracked Black Pepper (winner of many local and national awards), Sundried Tomato & Olive for a Mediterranean feel and Minty Lamburger – ideal for a barbecue Sunday Lunch promotion.

Lucas is great at keeping up-to-date with trends in food flavours and varieties and the recent introduction of the “Smokehouse” range of complete mixes reflects this. There is every indication that consumers’ love of smokey flavours will continue to grow and that this market will be sustained in the long-term. That means it’s vital for butchers to jump on this trend and offer relevant products. Currently, Lucas has two smokey-flavoured burgers – “Tennessee” and “Louisiana”, both of which enjoyed immediate success upon their launch and their popularity is growing at a pace.

All of the varieties mentioned above are absolutely spot-on for the gourmet and premium end of the market and will help butchers stand out from the competition. What more needs to be said? Now is definitely the time to go gourmet with your burger mixes!



Lucas Kitchen - Ready Meals

Curious About Curing?

As a butcher, there are three real benefits to curing your own bacon:

1. You control the quality
2. You control the quality
3. You control the quality

Get the message? We can’t stress enough the importance of creating your own high-quality cured meats and particularly, for the purpose of this missive – your own bacon.

Supermarkets and high street chains are full of bacon in nice shiny plastic packets, but how does the customer know the provenance of that bacon? By curing your own bacon, you will know exactly where the meat came from and can vouch for its high quality. By using Lucas Cures to cure your bacon, you will know exactly what ingredients the cure contains and in what quantities. And again, you’ll know you’ve used the best quality. That reassurance and knowledge is vital to today’s discerning consumer and may give you the edge over your competitors.

Lucas Easicure Dry Cures are best sellers – chosen by retail butchers throughout the UK. They’re award-winners – selected by the most experienced judges in the most respected competitions. Most importantly, though, they’re loved by consumers and let’s face it, you won’t get a better recommendation than that.

If we still haven’t convinced you and you’re still unsure about the possibilities for curing your own bacon, we’ve produced a demonstration video to help you out. Have a go and let your customers do the deciding. We’re certain you won’t look back and your curiosity will certainly be satisfied.

Lucas Kitchen - Ready Meals

Lucas Kitchen – Sauces of Inspiration...

As a retail butcher, it can be hard to compete with big high street brands – particularly in the area of kitchen-ready meals. However, this sector of the market is estimated to be worth in excess of £4bn per annum in the UK, so it’s certainly not something that should easily be ignored. If a butcher has simple preparation facilities and space on the counter, then the introduction of kitchen-ready must surely be considered.

There’s a huge array of meals on offer in supermarkets, deli’s and of course, butchers, but how does one stand out in this crowd? The answer has to be predominantly through quality and creativity. However, it’s not always easy to achieve those two things whilst keeping your kitchen-ready meals competitively priced.

At Lucas we work hard to ensure that the mixes in the Lucas Kitchen range are of the best quality, whilst being affordable. Arguably, a good kitchen-ready meal begins with a really top-notch base sauce that has just the right texture, looks appealing and tastes delicious. Once you have that element right, the addition of other quality ingredients – meat, vegetables, spices, garnish – can only result in a high-quality, tasty kitchen-ready meal that customers want to buy again and again. That’s why in the past few years, we’ve worked hard to create Lucas Kitchen Sauces that are beautifully well-balanced and that can form the base for a huge variety of meals.

Take our Lucas Kitchen Tomato Sauce Mix for example. It’s rich, red colour and glossy texture mean that it looks fantastic, but it has the added bonus of being exactly right for a wide choice of dishes that are especially good with pasta. That said, a delicious bolognaise, or chilli will work equally well on a baked potato for a take-out meal. It’s also perfect for vegetarian meals – an area in the kitchen-ready meal market that even now, butchers can be reluctant to pursue. It must be remembered that a customer visiting the butcher may have a meat purchase in mind, but it’s important to cater for those family members that are following the ever-growing trend for vegetarian, or flexitarian eating.

Lucas Kitchen Bechamel Sauce is another extremely versatile product, as is our Pie Gravy Mix. Imagination is key, but butchers need fear not, as the Lucas technical team has already done much of the creative thinking around this lucrative area.

Flavours that were once considered “exotic” or “unusual” are now the norm and should not be ignored either. Lucas Kitchen Korma and Madras Curry Sauces look and taste authentic, whilst being suitable for a variety of meats, or again, make fabulous vegetable curries quick and easy.

Choosing one base sauce that can be used for a wide variety of dishes is cost-effective, fast and profitable. Any retail butcher who needs a “Sauce of Inspiration” should visit the Lucas Ingredients website today and we promise you won’t be disappointed!


Lucas Kitchen - Ready Meals

Lucas Kitchen – Beat the January blues with a bit on the side...

No, we’re not suggesting you leave your partner, don a hipster hairdo, take up yoga and leave the country – we’re suggesting that you can use the quiet post-Christmas period to start experimenting with some super-profitable kitchen-ready side-dishes!

Lots and lots of butchers are choosing to make kitchen-ready main meals using Lucas Kitchen ingredients, but not everyone is recognising the opportunity presented by side-dishes. It’s all about making life easy for your busy, busy customers: And what could be easier than buying sausages, a couple of chops, or a pie and then picking up a tray of delicious, flavoured Mashed Potato at the same time? Or how about some Creamy Potato Gratin, or Cauliflower Cheese?

The Lucas team has coined the phrase “Mash in a Flash” to describe our superb Potato Topping Mix. This incredibly versatile mix looks and tastes like fresh mashed potato, but takes only minutes to prepare. It’s amazing what you can do with mash and of course, it’s an incredibly popular and well-liked dish on the British menu. Mash represents a brilliant opportunity to use up trimmings too – smoked bacon and leak mash is a tasty accompaniment for a whole host of dishes from stews to joints, cutlets to sausages.

Lucas Kitchen Bechamel Sauce Mix works really well with cheese – especially a strong cheddar – to create a rich and creamy cheese sauce. Along with side dishes, why not prepare a pot of cheese sauce that your customer can simply take home and heat up? The sauce will make a great dip, a topping for jacket potatoes, cheesy chips, or can be mixed with other vegetables at home for even greater variety. The profit from each pot will soon add up and will provide a boost during a generally low period.

We all know that upselling works: How many times do you get asked if you’d like to add something to your order in countless shopping outlets? However, butchers don’t have too many opportunities to take this approach. The addition of side-dishes changes all that, as every time a customer buys a main – be that a kitchen-ready meal, a piece of meat, a pie, bacon, or anything else you sell, your customer can be offered that extra dish – and you can make that extra profit. It’s easy, quick and effective.

There’s also the opportunity to create “bundles” and special promotions featuring side-dishes… For example, buy a whole chicken and get a reduced-price side-dish; buy your bangers and get a free mash. Any cuts of meat that you need to move quickly can be pushed out this way, with a positive result for you and your customer: you move stock and they get even greater value.

All Lucas Kitchen mixes can be frozen, so you can make batches of side-dishes during the quiet, dark days of January. Introduce your customers to new tastes and introduce your own “signature” sides. You can boost your profits and your reputation by being creative and innovative and who knows, you might even have fun doing it at the same time. Better still, your Lucas Kitchen bit on the side certainly won’t cause any trouble!


Lucas Kitchen - Ready Meals

Christmas is Coming? - Lucas has the Cure!

Whilst many of us may be filled with dread at the prospect of Christmas being just around the corner, as a retail butcher, you’ll be filled with delight: Delight at the opportunity that Christmas presents to make some significant year-end additional sales.

Cured products never fail to be popular at this time of year and home-cured meats are more popular than ever. The notion of “artisan” and “home-made” food continues to attract consumers and whilst those words are often accompanied by a higher price tag, there’s no doubt that customers are prepared to spend that bit extra for something special for impending family celebrations. There’s further opportunity to expand into the highly profitable “charcuterie” area as customers seek more exotic and speciality meats.

10 years ago in the UK, consumers did not even know what “charcuterie” was, but now they actively seek out British versions of these traditionally continental meats. To support butchers in producing high quality charcuterie meats, Lucas has developed a number of recipes, including those for Black Treacle Bacon, Pastrami and Pancetta.

Many butchers, even now, are daunted by the prospect of preparing their own cured meats, but they need fear not, especially when it comes to dry curing. At Lucas, we’ve developed a great range of cures, including Easicure mixes for dry curing bacon and hams, cover pickles for the traditional curing of tongues, gammons and hams, along with pump cures for a quicker manufacturing process. All Lucas cures are easy to use and better still, we’ve filmed a number of demonstration videos that guide you through the process from curing simple bacon, to making the afore-mentioned Pastrami, Pancetta and Black Treacle Bacon – all of which make great first steps into the lucrative home-cured and charcuterie areas.

Flavour is vitally important, of course and as consumers look for high quality traditional bacon (you can make this with Easicure Traditional Dry Cure), they are also keen to try new flavours. The desire for Smoke and Sweet products continues to be extremely popular and Easicure Sweet Dry Cure and Easicure Smoke Dry Cure fit the bill perfectly.

There are additional benefits to home-curing too: Bacon trim is delicious in bacon burgers, scotch eggs and quiches. And if you’ve introduced some of the new varieties, you can make them available in these other products too. After all, little waste means big profit!

Identify the correct Lucas Cure for you...


Lucas Kitchen - Ready Meals

Bring on the Bangers!

What with UK Sausage Week, Halloween and Bonfire Night all happening at the end of October/beginning of November, it’s got to be a good time to be selling sausages.

UK Sausage week, running from the 29th October to the 4th November has grown in popularity year-on-year as more butchers and retailers get behind the initiative. Last year saw radio, TV and press coverage of the event, much of it with its focus on independent retail butchers and their contribution to improving the humble British sausage.

Whilst there’s great virtue in making really traditional varieties of sausage like a classic Pork, Lincolnshire, or Cumberland, there’s also a fantastic opportunity here to do something different. And “Different” doesn’t have to mean “Difficult”, as any butcher using Lucas sausage mixes and seasonings will know. We’ve done a lot of work in the past few years to develop flavours of sausage that appeal to a new audience of customers, particularly with the introduction of more “exotic” varieties and most recently, with the launch of our “Smokehouse” range.

The saying goes “There’s no smoke without fire” and that’s surely the case with our Smokehouse flavours! Smokey Maple & Chilli, Smokey Chipotle & Sea Salt, Smokey Paprika, Butchers Classic Smokey BBQ and our original Hickory Smoke mixes all have profiles that include smoke, sweet and chilli in different combinations. Over the Summer, these mixes have proved incredibly popular, particularly with younger customers, so there’s every reason to think they could be extra-popular on Bonfire night.

A further opportunity lies in the creation of new varieties of sausage that can be promoted independently, or as a butcher’s “signature”. Many of our customers have come up with their own successful combinations and following this, we’d recommend “Hog Roast” sausages, which feature a really delicious blend of Lucas Butchers Classic Pork & Apple sausage mix and Butchers Classic Red Onion & Sage sausage mix. If you’re not keen on making a double-batch of mix, it’s easy to put a new twist on an existing favourite: we’ve tried adding apricot pieces to our Butchers Classic Moroccan Sausage Mix for a more fruity end result and that works really well and a little lime zest added to Butchers Classic Chilli & Coriander Sausage Mix gives it some extra “zing”.

Our last word for the moment on the sausage subject has to be about up-coming trends and the continued desire for new flavours (recent research showed that 80% of consumers said they would like to try new sausage flavours). Again, that might not be as hard as it sounds: try using a different meat for a standard sausage to produce something entirely different. Chicken, beef, lamb and turkey can all be contenders. Click here for our Meat Selection Chart.

New trends coming through are for fruity, smoke or smokey, “Kickin’ hot”, hot ‘n’ spicy and “from around the world”, which means that if you stick with Lucas, you can be confident you’ll have it covered!


Lucas Kitchen - Ready Meals

The Pies Have It!

Evidence from all over the UK shows that the humble pie began to enjoy something of a renaissance in 2018 and this trend continues at a pace. This success in no small part is being enjoyed particularly by “artisan” producers and by the introduction of new flavours in both pies and pasties.

Here’s where you, the retail butcher, can really make the most of the trend. When customers buy pies from independent butchers: be they traditional pork pies, pasties, or even sausage rolls and quiches, they’re often looking for home-made and hand-crafted products. Moreover, many customers are prepared to pay a premium for a quality pie, so, here definitely lies an opportunity for any butcher with the space and simple equipment needed to produce delicious pies on the premises.

Those butchers who already make their own pies and bakery items can still do more by being creative with flavours and flavour-combinations, as well as trying different meats. That’s where Lucas can really help, as the experts in the Lucas Kitchen like to experiment! Some of the combinations they’ve found to work really well include Pork Pies made with Pear and Stilton Cheese, or how about Pork Pie with Roasted Red Peppers & Mozzarella Cheese? More successes include, Pork Pie with Wholegrain Mustard, Pork Pie with Caramelised Red Onion and Red Wine, Pork Pie with Mature Cheddar and Onion. And with Christmas just around the corner, Pork Pie with Turkey and Cranberry, Pork Pie with Date and Apricot (soaked in Port), or Pork Pie with Apples and Sultanas (soaked in Madeira). Phew! – that’s a lot of pork pies and any one of them could become your “signature” pie that will help you stand out in this growing sector.

As well as producing exceptional traditional mixes and seasonings for pies and pasties, there’s an excellent Pie Gravy mix, a Quiche Mix and the more unusual, Tikka Pasty Mix, which can be put to good use in other pies. As we’ve demonstrated, it’s often the case that the addition of simple ingredients such as cheese, vegetables and herbs can transform a pie into something sensational. But of course, like any good food, it’s vital to start with quality, well-sourced ingredients that are reliable and safe. Butchers will find plenty of inspiration, ideas and recipes on the Lucas website.

So, those in favour, say “Pie”!


Lucas Kitchen - Ready Meals

What’s Cooking in the Lucas Kitchen?

One of the greatest challenges facing a retail butcher, is how to maintain a balance of tried and trusted products alongside introducing new products that will keep customers interested. Whilst it’s important to ensure that customers can buy their old favourites, it’s vital to inject fresh ideas into a business to ensure it doesn’t stand still. The popularity of kitchen-ready meals continues and it’s here that a butcher can gain an edge by tapping into this market that is estimated to be worth around £2 billion per annum in the UK.

Lucas Kitchen includes a range of complete mixes that enables butchers to develop a selection of kitchen-ready meals quickly and easily. They’re designed for small batches, so a dish can be produced to test the market and see how customers respond. It’s a great idea to introduce a theme of the month, with the focus on a particular country, or perhaps creating meals that feature sausages, or maybe add a weekly side dish. Always encouraging customers to buy more from the butcher than from their local supermarket or deli.

There are eight essential mixes in the Lucas Kitchen range that will form the basis of a huge variety of meals. From pasta with meatballs to chicken korma, cottage pie to quiche, there’s a recipe to suit pretty much every occasion. The team at Lucas doesn’t stand still ether, so new dishes featuring the basic mixes are being added regularly. And for those butchers who are less confident, Lucas has created a number of "How-To" videos demonstrating the best way to use the mixes. There’s no shortage of ideas on the Lucas website with a host of recipes and hints available.

Those butchers who already feature kitchen ready meals using Lucas Kitchen mixes find that these sales add considerable value to the business: for example, trimmings can be used to make quiches and even vegetarians can be catered for as a side line. New flavours can be introduced into the dishes and enticing displays can be created using vibrant sauces sprinkled with fresh herbs. The opportunity is there for the butcher to get really creative and to gain a reputation for having superb “signature” dishes that are simply not available elsewhere. All leading to repeat customer sales, which is positive for business and of course, those all-important profits.

The Lucas Kitchen range also includes mixes for pies and pasties, but more of those in the next blog!



NEW! Lucas Smokehouse – Sensationally Tasty!

Lucas Ingredients has now unveiled its complete “Smokehouse” range of mixes for retail butchers, with fantastic burger mixes, superb sausages, a delicious dry cure for bacon and a really amazing Rub.

Sausage Product Recipes

Burger Product Recipes

Salt and Pepper Rub

Easicure Smoke Drycure

For a free sample complete the Contact Us form, or call Lucas free on 0800 138 5837.

Smokehouse Products


We are delighted to announce a new addition to our Butchers Classic Range of sausage mixes.

NEW! Butchers Classic Moroccan Sausage Mix - 20459266

Pack Size: 5x567g

Product Recipes

Butchers Classic Moroccan Sausage Mix

Lucas is delighted to be sponsoring Team GB British Beefeaters at the Butchery World Championships taking place in Belfast in March 2018. The British Beefeaters team includes six of the best butchers from around the United Kingdom.

NEW! Smokehouse Sausage Mixes from Lucas

We are very pleased to be able to introduce 2 new sausage mixes that will fall under our new Smokehouse range.

Product Recipes

Both are packed 5x567g.

For a free sample complete the Contact Us form, or call Lucas free on 0800 138 5837.

NEW! Smokehouse Burger Mixes from Lucas

We are very pleased to be able to introduce 2 new burger mixes that will fall under our exciting new Smokehouse range.

Product Recipes | Display Tickets

Consumer demand for smoke flavour is unwavering, growing year on year and across category! When it comes to burgers, we know consumers crave the ultimate American BBQ taste experience, but without the hassle. With this in mind, we created burger mixes with delicious smoke flavour that will help you stand out from the crowd and meet your consumer’s needs! Both are in a 8x340g pack.

For a free sample complete the Contact Us form, or call Lucas free on 0800 138 5837.

Lucas DYR Rusk
Lucas DYR Rusk


NEW - Butchers Classic Piri Piri Sausage Mix

Gluten-Free Cracked Black Pepper Sausage MixNEW! Gluten-Free Cracked Black
Pepper Sausage Mix

Thanks to Lucas, gluten-free no longer means taste-free! This new Gluten-Free Cracked Black Pepper variety is a complete sausage mix that is bursting with flavour. The sausages have a great visual appearance too, either raw or cooked, with just the right amount of real cracked black pepper pieces.

Like all Lucas complete sausage mixes, the new mix is easy to use – needing only the addition of meat and water and works equally well with pork, chicken, beef or even venison. It has a great texture and will appeal to any customer seeking a gluten-free option that’s a little bit different.

The new Gluten-Free Cracked Black Pepper sausage mix is of premium quality and comes with the consistent and reliable performance that retail butchers would expect from Lucas.

Free samples of the new mix are available to retail butchers by completing the Contact Us form, or by calling Lucas free on 0800 138 5837.

Click for Product Recipe

The Fabulous Four! New Flavours from Butchers ClassicIntroducing 4 Fabulous NEW Flavours...

The Lucas Butchers Classic range of complete Sausage Mixes has become extremely popular and well established, but the team at Lucas knows that in this business, you can’t stand still if you want to stay ahead! Now they’ve come up with four new flavours that are absolutely right for today’s customer taste preferences.

The new flavours are Mustard, Caramelised Onion & Balsamic Vinegar, Garlic & Herb and Red Onion & Sage. Each mix is very easy to use, needing only the addition of meat and water and of course, complies with all the Lucas standards for top quality and consistency of performance. Each mix features a good depth of flavour, combined with great visual appearance: there are real mustard seeds; real dried onion pieces; real rubbed herbs in the different varieties. As with all Butchers Classic sausage mixes, they are also MSG free.

To help butchers make a choice, Lucas distributors are stocking the new varieties, so you can have real confidence when you add one or more to your existing range. It’s always a good idea to keep things fresh and interesting! There are now 20 varieties in total, so you can be sure to find something contemporary or traditional to suit pretty much everyone.

Click here to view recipes and product details...

Lucas CuresLucas Cures – A Profit Opportunity for
every Butcher!

The new Lucas Cures range includes a variety of wet and dry cures, pump and cover pickles, that have been developed specifically for the retail butcher. They’re easy to use and ideal for creating tasty “home-made” bacon, gammon, ham, pastrami and cooked meats such as corned beef and tongue. To find out more about the range click here. Choose the right Lucas Cure for the right job – click here to find out how!.

from the Lucas KitchenPork Pie Seasoning

Butchers Classic Pork Pie Seasoning!

Super-tasty, lower salt pork pie seasoning is no longer “pie in the sky” with this new product from Lucas Ingredients. The new recipe Butchers Classic Pork Pie seasoning replaces the current Lucas Kitchen Pork Pie Seasoning and butchers can rest assured that it’s a great improvement all the way. It has excellent texture, no MSG and complies with the FSA salt recommendations, so it’s absolutely ideal for today’s customers.

Lucas – Lorne Sausage Mix!

The Lucas Lorne Sausage mix is based on a traditional Scottish recipe, bursting with flavour and with delicious notes of nutmeg, mace, pepper, pimento and coriander. It’s ideal for beef and/or pork recipes and as it’s a complete mix, just needs the addition of meat and water. Lorne sausage is made in a square block, that’s sliced for cooking. Simply place the finished mix into a square mould to create the tastiest block of sausage meat.
Click for Product Recipe

Butcher's Classic Pork Sausage Mix

A delicious sausage mix bursting with traditional spices of nutmeg, ginger, pepper, herbs and onion to bring a unique new flavour to your range. Contains no MSG. Contains breadrusk.
Click for Product Recipe



For an Ingredient Declaration, full Product Specification or samples, please contact us, or call our free helpline on 0800 138 5837.

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